Here in southern Utah the community is generally conservative and family oriented, and I can see how a company like Westates Theaters may shy away from releasing films that may not be deemed “family friendly”. However there are many in this community, such as myself, that are genuine film enthusiasts that regard a film such as Black Swan to be a valuable film going experience.
Westates Theaters, while not strictly speaking a monopoly, certainly has a corner on the market for the film going community here. One should expect from a theater the best quality of presentation, the availability of the newest films and the best service possible.
Black Swan’s release date came, but it was absent from the billing of every theater in the area. A quick check of all the films running revealed the greatest horror of all; Despicable Me, the animated film, was still running in the local theaters despite the fact that it had been released on DVD a few weeks earlier.
Westates did get a copy of the film two weeks later, but they ran it in their budget cinema where the projection was poor and dimly lit, and the audio was atrocious. This is poor treatment for a film that was brilliant and landed Natalie Portman a Golden Globe and Screen Actor's Guild award for best actress. More importantly this is poor service, kowtowing to an ultra-conservative community while completely disrespecting serious film buffs. This is not the kind of service one should expect from a business centered on providing its customers with the best film-going experience it can.
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